The 3 Biggest Mistakes Marketers Make With Bots That You Probably Aren't Aware Of.

In the 4+ years I've been working in Conversational Marketing, there are 3 big mistakes I've seen marketers make with bots.


1. Niche. The hardest thing most marketers face, and that they almost NEVER want to do is exclude people from their potential conversions. But, this is critical, AND calculable - yes, I have a way to logical decide which niche is best for you, and which businesses in that niche can afford your solution.


2. Clarity. Many bot builders also aren't clear about this one essential part of the process to create high-converting conversations... STRATEGY! Being clear on the exact strategy to use for a particular niche business and the desired conversion is also critical to conversational marketing success. What will you use... a quiz, challenge, abandoned cart, webinar, etc.?


3. Iterate. Yes, many marketers simply build an automation, and walk away. Unfortunately, that usually guarantees less than ideal results, because you can only know how good an automation or conversation is when people go through it, and show you how it's working. Iteration has produced a 10X increase in conversions, so DO IT!

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